MSP Clients Overview 2024

Published 5 months ago5 min readCRM Adoption by MSPs...

MSP Clients Based Articles and all subjects relating will be listed under this Clients Index Page.

Below are all other topics relating to MSP consulting that may be of interest:

MSP Client Related Articles

MSP Client Backup Related Articles

There are far too many client focused articles relating to backup and disaster recovery that I have written to list here however if you are interested in articles that go more in depth on the interaction between MSP clients and the backup and disaster recovery solutions us as MSPs often provide then the links below will take you there:

MSP Client Overview

As managed service providers, we can have every other area of our business squared away and running perfectly however if we do not put effort into attracting the right MSP client then it will all be for nothing.

Think for one moment about your single most profitable MSP client. The best MSP clients tend to share the same qualities as a good quality client in any industry. If you treat them well then they will reward you with enormous levels of loyalty which once achieved is difficult to lose.

They do not argue over invoices and appear to have a good understanding of the value that your organization brings to theirs. They are always approachable, reasonable and logical about things even when difficulties arise.

Apart from being a joy to work with, they tend to be very profitable.

Now compare that to your most difficult MSP client. In my experience, the worst clients tend to treat their MSP like a doormat, never taking time to understand the reasons why certain things need to be done a certain way which often breaches the definition of willful ignorance.

They will not abide by agreements and when they break an agreement, they will tend to blame the MSP for the negative results, often demanding a discount for something that was caused by them and has cost you financially.

They lack loyalty and think playing their new prospects low ball offer off against what you provide is some sort of incentive to get you to drop your price without ever attempting to understand why there is a difference in the price.

They often engage MSPs with the expectation they will have a shelf life of between 12 to 18 months before they stop paying bills and waltz off into the sunset telling the next MSP how unprofessional you were.

Ultimately we have all dealt with a nightmare like this and I am sure most of us have checklists in place to prevent accidentally entering into an agreement with them.

Every other client you have now sits on a scale somewhere between the two. Imagine how profitable your organization would be if you intentionally sought out MSP clients of the caliber of your number one client or better?

You would be able to take on significantly more clients with the same manpower, there would be less uncertainty and stress while your profit margins increase to levels where you almost feel ashamed to be billing what you are (I said almost!)

The articles above are all related to MSP clients from hiring to firing them and everything in between. I dare say that the clients that your MSP engages with have a far greater determination on the success of your business than even whether you implement a documentation platform or not.

If I had to start over again, it is the one thing that I would put far more importance on and that is client quality. Aim to remove your worst client with clients that are as good or better than your best client.

Our team specializes in MSP documentation strategy for US based IT providers and we assist in improving profit margins through standardization and consistent record keeping strategies, so you can be confident that our content is tailored to your needs.

Please feel free to explore our other articles and click on any that interest you. If you have any questions or would like to learn more about how we can help you with your documentation.